Marshall Goldsmith

AUGUST 15, 2011

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107

Advice Execution Marketing Prahalad 107

Tanveer Naseer

APRIL 1, 2014

Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets. This compares with just one in 2011.) For example, at No.2

Blue Ocean Strategy 220

Blue Ocean Strategy Prahalad Christensen Leadership 220

Marshall Goldsmith

SEPTEMBER 26, 2011

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. For example, great leaders effectively promote their organizations. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. When it is wrong?

Prahalad 110

Prahalad Credit Rating Short-term Long-term 110

Marshall Goldsmith

JULY 18, 2011

o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. Look for market needs that everyone else may not have considered. Be creative. Their time is valuable.

Ulrich 134

Ulrich Hersey Prahalad Mission Statement 134

Harvard Business Review

NOVEMBER 14, 2011

The results for 2011 are published today — 14 November. In an age of awards overkill, it is tempting to see the ranking as just another example of hubris in the business world. In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. It's a fair question.

Blue Ocean Strategy 15

Blue Ocean Strategy Management Christensen Balanced Scorecard 15

Harvard Business Review

FEBRUARY 14, 2011

Developments in the Middle East — first the removal of long-time Tunisian President Zine el-Abidine Ben Ali in January 2011 and now Hosni Mubarak's stepping down in Egypt — suggest that authoritarian regimes in the region are not immune to "people power."

Strategy 13

Strategy Politics Short-term Long-term 13