2011 Hammer Marketing Process 
Strategy Driven
MARCH 21, 2011
Hershman and Dr. Michael Hammer. How the new job of process owner can tie together the separate silos that characterize the traditional organization to change the way work is done and how people relate to one another. There is an alternative to the fragmented work process, and it allows us to be faster, cheaper, and better.
Harvard Business Review
MARCH 21, 2011
But because we failed to hammer out exactly how we would operate (including our respective roles and responsibilities), infighting distracted from operating, cash became a concern, and the business slowly, then quickly, imploded. She told me repeatedly: you need to better articulate the business plan, especially the decision-making process.
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The Horizons Tracker
FEBRUARY 5, 2020
This manpower should consist of teams built around the innovators themselves to help with things like marketing, change management and investment appraisal. Too often, we try and superimpose new technologies onto legacy processes, with this inevitably leading to underwhelming results. years as recently as 1998.
Strategy Driven
APRIL 22, 2011
A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. But if your employees take a risk and fail, and you come down on them like a hammer, guess what? Copyright 2007-2011 by StrategyDriven, Inc. The CMO agreed, and the meeting took place. All rights reserved.
Harvard Business Review
AUGUST 11, 2014
But for businesses seeking to market through social media channels in real-time and with detailed reporting native social ads represent a uniquely promising new frontier. Now we spend a significant portion of our marketing budget on paid social ads, drafting and placing hundreds every month in multiple languages.
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