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The Best Kind of Accountability Coach

Your Voice of Encouragement

Several years ago we retained the services of a marketing consultant who gave us some terrific ideas for growing our business. In the process of working together, I got to know “Brian” well, both personally and professionally. Who would make the best “velvet hammer” for you? I remember one time in particular.

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Everybody Loves Bob – Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done

Strategy Driven

Hershman and Dr. Michael Hammer. How the new job of process owner can tie together the separate silos that characterize the traditional organization to change the way work is done and how people relate to one another. There is an alternative to the fragmented work process, and it allows us to be faster, cheaper, and better.

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How to be Remarkable

Rajesh Setty

It’s a joy to watch and a privilege to be part of that process. Let’s suppose that the two skills are marketing and storytelling. In the above example, you will see how to move the needle for that person using your core skills – marketing and storytelling. Here is the approach that has worked time and again.

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Know Your History, Purpose and Direction

CoachStation

The process had other benefits. It provided the opportunity to delve more deeply into my initial answers on the importance of knowing why I do what I do and how that influences my direction and future focus – a process I encourage you to do too! Sounds simple, but what Sinek found is that most companies do their marketing backwards.

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Change management and sales: influencing the buying decision path

Strategy Driven

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. Until they figure this entire process out, they cannot buy. This is considered the pre-sales process.

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Creating Customer Focused Teams, Part 3

Strategy Driven

They are necessary stepping-stones in the process that leads to high performance. In the process of development, teams most often get stuck in Stage 2. In order to move to Stage 3, the team must hammer out the performance standards and commitment to achieving them. Keep in mind that none of these stages are good or bad.

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Creating Customer Focused Teams, Part 2

Strategy Driven

A Normal Process for Team Development. Performance standards hammered out. Therefore, it is important to create forums and opportunities for the front line to listen to the customer. The other challenge is to make sure everyone understands the standards by which customer service is measured. This is normal. Focus on customers.

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