2011 Health Care Marketing Porter 
Harvard Business Review
FEBRUARY 14, 2012
It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Many organizations still operate by Porter's Value Chain model , where Z follows Y, which follows X. Mass markets were a convenient fiction created by mass media. But real markets are much more precise.
Harvard Business Review
JUNE 7, 2011
Nearly every criticism the authors levy in their op-ed is answered in 12 blog posts , a magazine article from January/February 2011, a video interview , and a slideshow that integrated community and commentary, which were published between last October and this May. Our goal is to increase demand for local trades, not drive them away.
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Harvard Business Review
SEPTEMBER 24, 2013
That breakthrough is value-based care, the goal of which is to lower health care costs and improve quality and outcomes. Not everyone, however, is onboard yet, because part of the value-based equation is that hospitals will be paid less to deliver better care. How the Health Care World Will Change.
Harvard Business Review
JUNE 23, 2017
The behavioral biases play out in a simple paradox: People overconsume health care but underconsume prevention, and insurers or taxpayers are left with the bill. Altogether, the model is employed in 15 markets, impacting over 5.5 This new research report highlights how insurers are applying the model. million people.
Harvard Business Review
MAY 3, 2018
These gold coasts are home to nine of the top 10, and 18 of the top 20, internet companies, as measured by market capitalization. But as the digital revolution continues to spark widespread disruption in other industries — automotive, financial services, health care, and retail — who will win?
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