In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency. His Product is entertainment. November 14, 2011 at 8:59 am.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Harvard Business Review

AUGUST 6, 2014

In each iteration, we spent a lot of time thinking about what might make the best use of our existing product. 3721’s core product was essentially an early form of search: a browser download that helped users in China go directly to destination web sites. Only legal, finance, and human resources still reported back to headquarters.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

In the CEO Afterlife

NOVEMBER 4, 2012

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. On a productive day, aside from the mountain of dead trees (recycling hadn’t been invented in 1982), stacked polystyrene coffee cups and an overflowing ash-tray, there would also be a satisfying thick sheaf of “concepts.” We were just shifting product.

Advertising 265

Advertising Creativity Industry Bottom-up 265