2011 Innovation Intangible Assets Merchandising 
Harvard Business Review
NOVEMBER 21, 2013
Why do some companies choose to patent their innovation while others choose to hide it? Insiders know it as Merchandise 7X. When facing the choice of patenting or hiding a valuable innovation, you must first ask yourself whether the invention is patentable at all. Entrepreneurship Innovation'
Harvard Business Review
NOVEMBER 19, 2018
They’re more productive , more profitable , more innovative , and they pay better. In 2011, venture capitalist Marc Andreessen declared that “software is eating the world.” Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. Andrew Brookes/Getty Images.
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