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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

Brand 196
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

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3 Ways To Successfully Attain Any Goal In Life.

Rich Gee Group

How much will insurance be? Investigate alternatives to the Z4 – cheaper, better, other brands. What are the best dealerships? Who are the best salespeople that can educate you on the Z4 and get you the best price? What is the resale value? Lease or buy? Return policies? Warranties? Set up goal markers to check off during this process.

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Insurance Isn’t Safe from Digital Upheaval

Harvard Business Review

In Big Bang disruption, rule-changing innovation leads to the creation of entire product lines (or the destruction of whole markets) essentially overnight, with disrupters coming from outside the industry that they are disrupting. And outsiders are responding, already experimenting with digital approaches to insurance.

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Healthcare Mergers: An Emerging Crisis | StrategyDriven

Strategy Driven

Many established actors in the health care industry – including insurers, brokers and providers – are searching for ways to increase their market clout. But if an insurer dominates a marketplace, it can raise prices and lower service standards with impunity. It’s easy to see why competition drives down costs.

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Disruptive Business Models | N2Growth Blog

N2Growth Blog

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. When was the last time you entered a new market?

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Take Your Values And Make Them Your Cause

Strategy Driven

Life insurance sales and sales of plans in teachers’ retirement programs – two of our core business lines – have more than doubled between 2011 and 2015. National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest, Addison, TX, and their affiliates.