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Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

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Review Marketing Books Innovation 70
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The Strategic Value of APIs

Harvard Business Review

JANUARY 7, 2015

Twitter acquired TweetDeck in 2011. In the old days, IBM may have opted to leverage Watson’s unique potential on its own and used it to reinforce the company’s prevailing position in software and technology. Then TweekDeck, a third-party developer, built a better user interface on top of the Twitter engine. Insight Center.

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Levitt Real Estate Business Model Early Adopters 8
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