Remove 2011 Remove Levitt Remove Positioning Remove Technology
article thumbnail

The Strategic Value of APIs

Harvard Business Review

Twitter acquired TweetDeck in 2011. Take the case of IBM’s Watson , a cognitive-computing technology that allows humans to make sense of large volumes of data. Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms.

Levitt 8