2011 Magazine Operations Products 
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon. February 9, 2011 at 6:09 pm. April 2011.
In the CEO Afterlife
JUNE 13, 2011
by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. June 22, 2011 at 2:28 am. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.
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In the CEO Afterlife
DECEMBER 11, 2011
by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The means to that end is quickly slashing sku’s and product lines to reduce inventories. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution. Main menu Home.
In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. November 21, 2011 at 5:08 am. However, it woke up Coke who were forced to look beyond their advertising and instead at their operational strategy. November 21, 2011 at 7:20 am. November 25, 2011 at 12:02 am.
In the CEO Afterlife
OCTOBER 17, 2011
by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. October 18, 2011 at 5:02 am. October 19, 2011 at 6:50 pm.
In the CEO Afterlife
JUNE 19, 2011
by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. We operate by the mantra of “use it or you lose it.” As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. They know we can well afford their products.
Six Disciplines
DECEMBER 20, 2013
The desired end result is different for each of our clients, but it''s usually centered around growth, higher productivity, improved profitability and greater overall goal accomplishment. . Company A (Mfg)- 110% achievement of Revenue and Profit, 79% achievement of all 2011 Goals. Company C (NFP) - 87 % achievement of all 2011 Goals.
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