Brand Surgery ? excerpts from my Marketing Magazine article | In.
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The brand surgery philosophy is one of treating products as patients who are no longer thriving, more likely dying from ill health. February 9, 2011 at 6:09 pm.
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