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The Lean Startup: A book review by Bob Morris

First Friday Book Synopsis

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries Crown Business (2011) “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

Ries 103
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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. Innovation at GE was on a roll. Then it wasn’t.

Ries 8
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The Making of an Innovation Master

Harvard Business Review

After all, Lafley's bent is to manage innovation in a systematic, disciplined way. Ries builds off the teaching of Innovation Master Steve Blank and urges entrepreneurs to "remove waste" from the creation of new businesses by being very scientific in the management of unknowns. His 2011 book, The Lean Startup , is a must read.