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Sales Still Matters More than Social Media

Harvard Business Review

Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. Is it any wonder that it’s tough to calculate the ROI? Marketing Sales Social media' are picking up steam.” But invest in this digital project and ignore the opportunity costs—i.e., Those firms undoubtedly have even bigger data now.

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'Woman Up' (and Win in Business): How Valuing Traditionally Female.

Strategy Driven

Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners. And no matter how you interpret them, they come to two general conclusions: Males are aggressive; females are nurturing. Men are competitive, combative, and individually centered.

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I Got My Strategy from Greenpeace

Harvard Business Review

We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. 1] McKinsey & Co., Resource Revolution: Meeting the world's energy, materials, food, and water needs, November 2011. A group of us bought the company from the Armstrong Group in a buy-out in 2007. We did that.