Harvard Business Review

AUGUST 15, 2014

Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. Is it any wonder that it’s tough to calculate the ROI? Marketing Sales Social media' are picking up steam.” But invest in this digital project and ignore the opportunity costs—i.e.,

Media 10

Media ROI McKinsey Survey 10

Harvard Business Review

JANUARY 16, 2013

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. Integration. into the core.

Media 9

Media McKinsey Supply Chain Telecommunications 9

Harvard Business Review

MARCH 21, 2012

We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. 1] McKinsey & Co., A group of us bought the company from the Armstrong Group in a buy-out in 2007. We did that. We chose a turnaround strategy built on a radical idea framed by a former Greenpeace activist.

Strategy 11

Strategy McKinsey Chemicals Armstrong 11

Harvard Business Review

OCTOBER 10, 2017

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

Innovation 8

Innovation P&L ROI Long-term 8

Strategy Driven

DECEMBER 8, 2010

Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners. And no matter how you interpret them, they come to two general conclusions: Males are aggressive; females are nurturing. Men are competitive, combative, and individually centered.

Self-aware 72

Self-aware Media Open-book Learning-by-Doing 72

Harvard Business Review

SEPTEMBER 28, 2012

That's as true for a Walmart or a JCPenney as it is for a McKinsey & Co. Conversely, figuring out how to maximize ROI on terabytes and gigabytes can't help but force leadership to reevaluate how orders of magnitude more data should make their business more valuable. Ignore Costly Market Data and Rely on Google Instead?

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

MARCH 3, 2015

” Companies measure the market results of their sales investments. Consider: The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. There is justifiable skepticism about this data.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

FEBRUARY 17, 2015

And while research about financial performance is still in its infancy — Catalyst has found a strong correlation between the number of women on boards and in the C-Suite and ROI and ROE of company returns — we’re starting to learn more about the important ways women are changing the inner workings of boards.

Osgood 8

Osgood ROE Diversity Bond 8