Remove Marketing Remove McKinsey Remove ROI Remove Technology
article thumbnail

Learning & Development’s Role in Operational Efficiencies in 2022

HR Digest

According to Mckinsey & Company , “Leaders have an essential role to play in developing solutions to tackle these challenges.” The labor market is skewed in favor of the employee. It’s also important for leaders to train their learning teams and keep or create investments in remote learning technologies and tools.

article thumbnail

Sales Still Matters More than Social Media

Harvard Business Review

It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. Is it any wonder that it’s tough to calculate the ROI?

Media 11
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Look Beyond Your "Social Media Presence"

Harvard Business Review

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. Integration. into the core.

Media 9
article thumbnail

4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business Review

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

article thumbnail

'Woman Up' (and Win in Business): How Valuing Traditionally Female.

Strategy Driven

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners.

article thumbnail

Is Social Media Actually Helping Your Company’s Bottom Line?

Harvard Business Review

” Companies measure the market results of their sales investments. Consider: The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. There is justifiable skepticism about this data.

Media 8
article thumbnail

What If Google Had a Hedge Fund?

Harvard Business Review

That's as true for a Walmart or a JCPenney as it is for a McKinsey & Co. Conversely, figuring out how to maximize ROI on terabytes and gigabytes can't help but force leadership to reevaluate how orders of magnitude more data should make their business more valuable. Ignore Costly Market Data and Rely on Google Instead?

Hedge 15