Strategy Driven

DECEMBER 6, 2010

…And the Clients Went Wild! : And the Clients Went Wild! gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Do what works!

Wilde 50

Wilde Real Estate Discount Advertising 50

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Cultivate the local media. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Media builds like blocks: one exposure stacks atop another.

Press Release 100

Press Release Discount Sharpe Advertising 100

First Friday Book Synopsis

JANUARY 16, 2013

Schaefer is author of The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time (2011), Return On Influence (2012), and Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) as well as a globally-recognized educator, speaker, business consultant, and author. His [.].

Influence 75

Influence Blog Education Globalization 75

Women on Business

JANUARY 24, 2011

Comments must be submitted on this post before 11:59pm on Sunday, January 30, 2011 (Eastern Time) to be entered into the drawing. The winners will be notified by January 31, 2011. Categories : Contests 10 Comments 1 Tweets that mention Win 2 Tickets to PLAY DEAD in NYC :: Women on Business -- Topsy.com January 24th, 2011 at 3:11 pm [.]

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

FEBRUARY 18, 2014

The announcement late last week of Comcast’s $45 billion merger with Time Warner Cable set off a predictable frenzy of hyperventilating by much of the technology media and self-appointed consumer advocacy groups. Beyond consolidation, Comcast, along with other media incumbents, must find new ways to innovate products and services.

Technology 8

Technology Content Information Technology Franchising 8

Harvard Business Review

DECEMBER 1, 2010

Even before Google bid $6 billion to buy Groupon, the online coupon startup, earlier this week, the media and businesses alike were trying to make sense of this innovative new promotional tool. His article "Ditch the Discounts" will appear in the January/February 2011 issue of Harvard Business Review.

Discount 15

Discount Price Tactics Budgeting 15

Harvard Business Review

FEBRUARY 1, 2013

Teixeira is an assistant professor of marketing at Harvard Business School whose latest research involves Web-based facial tracking in order to measure why, when, and how much you should entertain your customers in ads. A good example of this is the Pepsi campaign that aired in 2011. They're a little offbeat.

Brand 8

Brand Advertising Storytelling Audience 8

Harvard Business Review

DECEMBER 20, 2011

These drivers underpin a number of stories from 2011, but a few new themes came out as well. Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices. Was a year like 2011 possible in a world without climate change? Was a year like 2011 likely ?

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

MAY 13, 2013

Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. Direct spending on business travel by domestic and international travelers totaled $249 billion in 2011.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

SEPTEMBER 6, 2013

Except when it''s not, which is becoming increasingly common — see the sheer pants crisis , the abrupt resignation of a CEO , a poorly-received job ad to replace said CEO, and a bit of media heat over a 2011 murder that occurred in a Bethesda store. Why would an industry beat a hasty retreat from a market that continues to boom?"

Supply Chain 8

Supply Chain Company Crisis Crisis Management 8