Remove 2011 Remove Marketing Remove Metrics Remove System
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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

They must be relevant, meaningful, in alignment with cultural values, and tied to the right set of metrics. As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly.

Blog 318
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Leadership Self Examination | N2Growth Blog

N2Growth Blog

They will not compromise their value system and personal ethics for temporary gain. I think many in leadership get to choose the metric they use to measure, and they seem to always choose the one that makes them look good. That said, your observation about the need to measure the "right" metrics is an astute one.

Blog 305
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Why Businesses Fail | N2Growth Blog

N2Growth Blog

If you incorporate the following metrics into your decisioning framework you will minimize the chances of making a bad decision: Perform a Situation Analysis : What is motivating the need for a decision? Thanks for stopping by Steve… Rob Mike- Systems thinking can be of high value to leaders. I'll be sure and check it out.

Blog 386
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Customer Experience Management | N2Growth Blog

N2Growth Blog

Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc., Or if they do-more times than not, it’s impersonal and relies on a rating system-not the feedback itself.

Blog 272
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Success vs. Significance | N2Growth Blog

N2Growth Blog

Is the pursuit of success or significance driving your quest in 2011? It's one of my great drivers to achieve significance in what I do – even if that doesn't necessarily mean success as defined by any metric you care to choose… Thanks for an interesting read! Best Neil Ron Inspiring post! Success is temporal.

Blog 386
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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

When we drew up our plans and budgets, the key metric was consumer impressions: how many people would see, hear or read our ad? Now information flows in many directions, consumer touch points have multiplied, and the old, one-size-fits-all approach has given way to precision marketing and one-to-one communications.

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Everybody Loves Bob – Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done

Strategy Driven

How to start measuring the factors that are most critical to the success of the business and identify the metrics that express them. Worse still, Bob’s behavior and the accolades he receives simply reinforce the notion that everyone should work around the system. Most companies get metrics all wrong. All rights reserved.

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