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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107
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First I Launched My Company And Then I Had To Start Learning About Managing A Product.

Strategy Driven

In 2011, I formed SquareFoot, a new kind of commercial real estate company , to address growing companies and their office space needs. We spent those early years building our website and fleshing out our marketing and messaging to reel in clients who suited our solutions. Marketing, and 3. Real estate, 2. Over the past 3.5

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Team Building & Leadership: Case Study; Increased Trust=Faster.

Mike Cardus

Design by 12GrainStudio Team Building & Leadership: Case Study; Increased Trust=Faster Implementation of Decisions & Problems Solved Cheaper Tuesday, January 25th, 2011 Posted by: mike The following is a true story, of value added results that come from Create-Learning’s Team Building & Leadership Processes. All rights reserved.

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It’s Time To Stop VCs Driving Entrepreneurship

The Horizons Tracker

Indeed, data reveal that rates of entrepreneurship have been in perpetual decline across the United States between 1978 and 2011. It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before.

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Should CEOs Have Term Limits? | N2Growth Blog

N2Growth Blog

The basic flaw in most arguments in support of CEO term limits stems from a belief that tenure is somehow a very relevant metric, and that there is some mystical optimum time to serve. And what if a company finds or is built by just that person…and loses them to a term limit?

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Performance Measurement

Strategy Driven

We talked extensively in this book about how accounting profits or profit growth as a sole performance metric doesn’t lead to value creation. It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. So while profits were rising and ROIC was high, market share was declining.

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5 Big Ideas: What’s Next for Leadership Development?

Great Leadership By Dan

So when I came across CCL’s 2011-2012 Annual Report called What’s Next for Leadership? Yes, due to a lack of metrics, limited research to quantify impact, and inconsistent coaching standards, it’s difficult for businesses to evaluate the results of executive coaching. 5 Big Ideas, I got all geeked up and couldn’t wait to dig in.