2011 Marketing Newsletter Review 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Sales Wolf Blog
JANUARY 10, 2011
Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011. Below is a great collection of posts containing predictions, resolutions, trends, and thoughts for 2011. Enjoy! . Enjoy!
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Women on Business
JANUARY 4, 2011
By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? The study was conducted by administering a standard psychological test that measures the tendency to feel guilt to 150 workers at a Fortune 500 firm and compared the results with their performance reviews. The findings?
Women on Business
DECEMBER 21, 2010
However, when truly connecting with others (in conversation, in a sales situation, in an email newsletter, etc) it is much more about how they feel than how you feel. So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011.
Chart Your Course
JUNE 24, 2013
According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. They credit their success with more affordable and effective marketing tools via the Internet, and growing support for local businesses.
Women on Business
DECEMBER 28, 2010
The recommendation from Harvard Business Review and Catalyst is for organizations to adopt formal sponsorship programs similar to IBM Europe. The study shows that men receive more sponsorship than women and this has a direct relationship to the number of men promoted to top positions.
CO2
AUGUST 31, 2010
The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. I bet the book is great too. Notice when you watch the video the ability to put hyperlinks embedded in the video. Amazing new way to keep your prospect moving through your funnel. Technology and its role in travel 2.0
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