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What is the Price?

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe What is the Price? That’s certainly one form of PRICE but it’s actually so much more. What about The Price of Happiness? The Price of Life? The Price of Work? The Price of Faith?

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.

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Insider Insight on Price Fixing | In the CEO Afterlife

In the CEO Afterlife

Insider Insight on Price Fixing. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. You may have read the story about EU regulators fining P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. In the CEO Afterlife.

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Green Company, Red Products, Black Ink. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. But there is a bottleneck and it isn’t the multi-million dollar price tag. December 2011. November 2011. October 2011. September 2011. September 2011. August 2011.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Leadership Comes in Many Forms. Helping Business Save the Earth.

Great Leadership By Dan

It is the creation of commercial viable products and service. Markets are where the value of innovations are articulated. Innovation requires creating value that exceeds the cost of production. Business, and markets more broadly, are often the catalyst for innovation and are thus a critical players in our innovation challenge.

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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011 • Branding , Marketing • 0 Comments. The brand’s premium price and premium margin has generated hundreds of million profit dollars for its shareholders. December 2011. November 2011. October 2011. September 2011. September 2011. August 2011.

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