First Friday Book Synopsis

APRIL 1, 2011

In case you missed them, these articles have been most popular with the McKinsey Quarterly‘s readers in the first quarter of this year. STRATEGY Have you tested your strategy lately? Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. Click [.].

McKinsey 75

McKinsey Article Strategy Company 75

leaderCommunicator

SEPTEMBER 12, 2013

Within the last year, I’ve attended dozens of meetings with communicators in which a single, consistent order is dispatched: “We’ve got to incorporate social media in ALL our strategies.”. Then there are those thoughtful thinkers who pause for a moment to go deeper in understanding what it means to be strategic with social media.

Wilde 165

Wilde Media White Paper McKinsey 165

Harvard Business Review

AUGUST 15, 2014

Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. If you read the business press, you could easily assume that proficiency in social media or online data analytics now determine business success. Sales forces have NOT been replaced by social media or other internet tools.

Media 9

Media ROI McKinsey Survey 9

Strategy Driven

DECEMBER 8, 2010

But as social media takes hold and changes the way we do business, organizations that understand the importance of these qualities are the ones that will grow and prosper. But something happened during this same seven-year span that is about to dramatically shift this lopsided picture – the rise of social media. That’s right.

Self-aware 72

Self-aware Media Open-book Learning-by-Doing 72

Harvard Business Review

SEPTEMBER 18, 2012

Now, however, they are being augmented by demographic data, in-store video monitoring, mobile-based location data from inside and outside the store, real-time social media feeds, third-party data appends, weather, and more. Retail has entered the era of Big Data.

Retail 15

Retail Brand Marketing Industry 15

Harvard Business Review

MAY 13, 2013

Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. Direct spending on business travel by domestic and international travelers totaled $249 billion in 2011.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8