Google Flu Trends’ Failure Shows Good Data > Big Data
Harvard Business Review
MARCH 25, 2014
In their best-selling 2013 book Big Data: A Revolution That Will Transform How We Live, Work and Think , authors Viktor Mayer-Schönberger and Kenneth Cukier selected Google Flu Trends (GFT) as the lede of chapter one. Last year, Nature reported that Flu Trends overestimated by 50% the peak Christmas season flu of 2012.
Let's personalize your content