Remove 2012 Remove Banking Remove Film Remove Leadership
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The Kony 2012 "Controversy"

Harvard Business Review

Instead of a film, they ended up creating a massive movement to save children from abduction into Kony's rebel army. We build institutes for leadership and the advancement of civil society on our campuses for it. Similarly, many bemoan the march of students into business schools and investment banking.

Film 15
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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Amazon now has total market dominance based on leadership, vision, and technological excellence. Billion-dollar MIS-MEASUREMENT: Bank of America DIDN’T measure or understand the power of Facebook. Start a YouTube channel by inviting your customers to film WHY they bought from you. Copyright 2007-2012 by StrategyDriven, Inc.

ROI 66
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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

’ What they’re really selling: Banking. Banks buy money wholesale and sell it to borrowers at retail rates. Banks are now trying to compete with financial planners and investment banking houses. Nothing – not even reputable films – should be judged only by fickle box office ratings.

Brand 50
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How to Pull Your Company Out of a Tailspin

Harvard Business Review

At first, the causes of free fall appear to be external: a global financial crisis, a banking system collapse, government deregulation, or, more common, a new business model or technology harnessed by a nimble insurgent competitor. But these forms of external turbulence tend to be the trigger of free fall, not the cause.