Strategy Driven

APRIL 9, 2012

Amazon now has total market dominance based on leadership, vision, and technological excellence. Billion-dollar MIS-MEASUREMENT: Bank of America DIDN’T measure or understand the power of Facebook. Start a YouTube channel by inviting your customers to film WHY they bought from you. Copyright 2007-2012 by StrategyDriven, Inc.

ROI 66

ROI Media Customer Loyalty Webinar 66

Harvard Business Review

MARCH 13, 2012

Instead of a film, they ended up creating a massive movement to save children from abduction into Kony's rebel army. Similarly, many bemoan the march of students into business schools and investment banking. Spending too much money on film and media. It's a film and media organization for Christ's sake.

Film 15

Film Armstrong Media Video 15

Harvard Business Review

MARCH 28, 2016

inch disk drives; LCD vs. CRT television; online vs. brick-and-mortar banks). Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff.

Company 8

Company How To Technology Strategy 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

FEBRUARY 1, 2013

That is the finding of a survey (PDF) and series of follow-up interviews conducted by NewVantage Partners with C-level executives and function heads representing companies and government agencies during the second half of 2012. How are Fortune 500 companies going about realizing value from their Big Data initiatives?

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8