Remove 2012 Remove Brand Remove Film Remove Innovation
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Fujifilm Succeeded Where Kodak Failed

Coaching Tip

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. It was true as well of brand recognition and financials. just as worldwide film sales almost immediately began to fall. In 2001, the global demand for color film suddenly plunged. What happened?

Film 70
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How Disney Found Its Way Back to Creative Success

Harvard Business Review

Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). It was a bold push towards the future.

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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

This is a fundamental shift not only for the TV channels, which will have to completely rethink their revenue model, but also for brands, which find it incredibly, and increasingly, difficult to capture the attention of empowered, impatient consumers. And it’s particularly true when audiences like the film or show.

Bond 9
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The Booming Business of Drones

Harvard Business Review

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). Now, drones are moving from the battlefield to your neighborhood, and it's about to create a brand new industry right along with it.

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What We Know, Now, About the Internet’s Disruptive Power

Harvard Business Review

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. Napster, Amazon, and the Apple store have annihilated Tower Records and Musicland; digital cameras replaced film and then smartphones upended camera makers.

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