Harvard Business Review

AUGUST 3, 2012

The brand creature is evolving. They might collect Speedy statuettes but they have a relationship with Flo and through her to the brand. Mayhem is the anti-brand. And in this capacity he does wonderful things for the brand. Sparah are seen out and about, the brand made flesh and blood and glamorous.

Brand 15

Brand Advertising Film Media 15

Strategy Driven

OCTOBER 9, 2013

Too often, startup CEOs cling to old business models as their reason for success, when in reality it was their innovation and risk-taking that helped them succeed in the first place. As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. Business Survival in a Recession.

Business Model 73

Business Model Advertising How To Entrepreneur 73

CO2

DECEMBER 28, 2010

For example if you were Kodak and your strategy was to be the number one film maker in the world and no one wanted to buy film what kind of strategy would that be? Pulse Meme Feed What Is Your Brand Against? Technology and its role in travel 2.0 Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Strategic Planning 76

Strategic Planning Executive Coaching Planning Execution 76

CO2

DECEMBER 28, 2010

For example if you were Kodak and your strategy was to be the number one film maker in the world and no one wanted to buy film what kind of strategy would that be? Pulse Meme Feed What Is Your Brand Against? Technology and its role in travel 2.0 Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Strategic Planning 76

Strategic Planning Planning Executive Coaching Film 76

Harvard Business Review

OCTOBER 20, 2015

But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories. A majority of guests have a more favorable opinion of Coca-Cola after they visit the brand home and 94 percent say they would recommend the experience to a friend.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JANUARY 12, 2011

Most leaders are interested in growing their businesses through innovation, but it's risky business: most innovation efforts fail. After years of helping to make innovation happen as chief communications officer at Steelcase and as a consultant, I have a point of view that I'm willing to bet on. Don't lose sight of the horizon.

Innovation 15

Innovation Brand Project Storytelling 15

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

MAY 15, 2012

Paul, MN, headquarters of the perennial innovation leader, 3M. For good reason, the $30-billion company has long been held up as a role model of how to manage innovation. our new vision" of growth and innovation. The new CEO is making sustainability, growth, and innovation a powerful trifecta.

Innovation 12

Innovation Early Adopters Energy Efficiency 12

You're Not the Boss of Me

JULY 26, 2010

Seth Godin, speaks here about curiosity in this short film by Nic Askew. He is eloquent…and curious Watching this film, I realize that my own curiosity muscle, while healthy enough, is not as strong as I would like it to be. Announces Social Media, Branding & Diversity Strategies" by @ bizshrink. What don’t we know?

Silverman 49

Silverman Leadership Godin Film 49

Harvard Business Review

SEPTEMBER 14, 2011

We recently visited the brand-new R&D lab of Dr Reddy's , one of India's leading pharmaceutical firms. They have been tapping into the sophisticated technical and scientific talent available in Western economies as part of their strategy to access international markets and build global brands. Cambridge, U.K.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

JUNE 3, 2016

Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). It was a bold push towards the future.

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

JUNE 23, 2016

This is a fundamental shift not only for the TV channels, which will have to completely rethink their revenue model, but also for brands, which find it incredibly, and increasingly, difficult to capture the attention of empowered, impatient consumers. And it’s particularly true when audiences like the film or show.

Bond 8

Bond Productivity Products Advertising 8

Strategy Driven

MAY 12, 2021

Unlike 3D films made for the cinema or stereoscopic televisions operating with glasses, such 3D displays require proprietary content combining as many as eight discrete images. Studies have shown that 3D digital displays are 90% better for brand recognition and presentation and can increase revenue by over 25%.

Technology 105

Technology Content Video Globalization 105

Harvard Business Review

MAY 8, 2013

That led to a variety of professional adventures, ranging from journalism to documentary film-making to nonprofit management to serving as a presidential campaign spokesperson. Next, you''ll want to position yourself as a potential fount of innovation.

Brand 8

Brand How To Hedge Film 8

Strategy Driven

NOVEMBER 15, 2010

Think about it this way: You likely spend countless hours collaborating and innovating to put forth really good ideas. The same is true for any camera crews who might be filming your presentation. Nancy’s firm has worked with the top brands and thought leaders in the world helping them develop their presentations.

Tips 62

Tips Audience Newsletter Armstrong 62

Harvard Business Review

JULY 29, 2014

As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. And when feature innovation eventually proved to be too incremental, price competition would ensue, and products would become obsolete. Design Disruptive innovation Internet' Competition was largely feature-versus-feature warfare.

Business Model 13

Business Model Venture Capitalist Disruptive Innovation Porter 13

Harvard Business Review

FEBRUARY 21, 2011

But it got stuck in its core competence of traditional film products and missed the rise of digital photography and printing. To survive, it has stopped selling film cameras, focusing on the digital ones that dominate the market. The Eastman Kodak Company was an iconic industry leader. For decades, it was synonymous with photography.

Core Competence 14

Core Competence Prahalad Film Hamel 14

Harvard Business Review

JUNE 14, 2013

And yet, more than half of senior executives declare themselves unsatisfied with the financial returns of product innovation. Because their innovation models don''t determine where the growth is actually coming from. The value-destroying menace of cannibalisation is the dirty little secret of the innovation industry.

Productivity 8

Productivity Products Innovation Brand 8

Harvard Business Review

AUGUST 23, 2011

As David Kamp points out in his wonderful book, The United States of Arugula , American cuisine is in a state of ceaseless innovation, routinely outstripping the culinary cultures from which it springs. They want brands that are porous to the world, that integrate with the world. It's like the chase of the ice cream truck.

Trends 15

Trends Marketing Brand Film 15

Harvard Business Review

MARCH 23, 2016

Kodak did not end up losing the film business because one day nobody wanted film. Both companies, while under a corporate umbrella, operate as independent brands with largely independent development teams. Instead, they lost the market one customer at a time as people found alternatives in the form of digital photography.

Film 8

Film Christensen Short-term Software 8

Harvard Business Review

AUGUST 16, 2012

But rather than launch a resource-constrained innovation effort, Kraft took an arguably retro approach, drawing on its deep pockets to give leaders in key markets like Brazil a blank check — urging them to dream big and not worry about resources. The results, as this thoughtful strategy+business article details, have been astounding.

Film 12

Film Constraint Banking Ethics 12

Harvard Business Review

MAY 16, 2016

If innovation is a key strategic priority, does your organizational structure enable creative collaboration, risk-taking, and knowledge sharing? Superior technical innovation is at the heart of its strategy and its organizational design.

Banking 12

Banking Strategy Film Operations 12

Harvard Business Review

JUNE 23, 2011

A case in point, the Photo CD, a way of taking film to photo shops and bringing a digital product home. The problem was, you still had to pay for film and development, the precise thing that a pure digital route would bypass. Intel held off AMD, who at various points innovated past it in microprocessors.

Film 11

Film Reputation Price Document 11

Harvard Business Review

MARCH 5, 2013

Then there was material published by "content marketers" to serve the kinds of information needs typically met by traditional content providers, thus adding value to a customer's engagement with a brand. And all along we've had product placement in films, TV shows, and games. The Future of Advertising An HBR Insight Center.

Advertorial 8

Advertorial Advertising Merchandising Content 8

Harvard Business Review

FEBRUARY 14, 2013

A classic old film comedy, Being There , stars the late Peter Sellers as dimwitted Chance the Gardener, who tended the grounds for a wealthy elderly gentleman. It is part of a new logic that has moved brand teams out of Cincinnati to many other locations. Coming in person is always more meaningful than doing a video or sending a note.

Succession 10

Succession Film Technology Globalization 10

Harvard Business Review

JULY 18, 2016

At that time, Metis, named for the Greek goddess of wisdom, was brand new. Her mother, Kyle Richey, and her co-founder, David Richey, are known for helping luxury service businesses — including hotel, retail, fashion, and professional sports — develop brand-defining service standards. We were introduced by a mutual friend.

Hotels 8

Hotels Film Fashion Brand 8

Harvard Business Review

JULY 10, 2013

That made a lot of sense in a pre-production world, where we had one shot to get the perfect image on film. The brands we all love see themselves that way. helping brands invent products and processes instead of just making ads. Advertising Creativity Innovation' Nike and Apple, for example, don''t really make anything.

Advertising 8

Advertising Creativity Industry Brand 8

Harvard Business Review

APRIL 11, 2014

In much of the 20 th century, technological innovation produced products that had plenty of room for improvement, opening up opportunities for high-end disruption. They learned to repair their cars or to recognize which brand of a particular product was currently best. Digital photography is far more convenient than developing film.

Disruptive Innovation 8

Disruptive Innovation Technology Industry Business Model 8

Harvard Business Review

MARCH 5, 2013

In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel.

Advertising 8

Advertising Brand Marketing Film 8

Harvard Business Review

OCTOBER 26, 2011

This same trend is now playing out in the solar energy sector: yesterday's startups FirstSolar and SunTech are becoming today's acquirers, and GE's acquisition of thin-film solar company PrimeStar Solar earlier this summer is intended to allow the giant to go head-to-head with FirstSolar for the thin-film market.

Energy 10

Energy Finance IPO Biotechnology 10

Harvard Business Review

MAY 13, 2014

You may think this is an issue for tomorrow—when Chinese firms are known for being innovators instead of imitators, and when their overseas investments are not limited to natural resources in Africa and Latin America. What are the implications for corporate America when Chinese firms begin doing business in the U.S. in a big way.

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

JULY 21, 2015

Surveys indicate that more than 30 percent of the top 300 largest global brands are now using or evaluating 3D printing (often with printing technology in-house) whether for prototyping and other innovation projects or in actual production of what they sell.

Technology 8

Technology Learning Curve Tips Objective 8

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Executives should also be wary of how AI increases the dangers of brand disintermediation.

Brand 9

Brand Disintermediation Ethics Technology 9

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 51

Storytelling Marketing Audience Objective 51

Strategy Driven

DECEMBER 6, 2013

Our longtime client Smule, a leading iPhone app company and frequent innovative marketer, came to us with a simple proposition: “We want a video that will do a million views and introduce our product to 13- to 17-year-old girls.” When not creating a splash online, Mischievious Studios develops and produces Feature Films.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

OCTOBER 18, 2016

They told and re-told Holmes’s story until she began to seem less like an actual person, and more like a living symbol—of progress, of innovation, of female empowerment. In fact, Holmes is set to be played by Jennifer Lawrence in a film written and directed by Adam McKay of The Big Short.).

Storytelling 8

Storytelling Open-book Technology Morale 8

Harvard Business Review

OCTOBER 24, 2017

Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. Specifically, what is the role of the leader in creating and sustaining an innovative organization? Or, as Hill puts it, “Conventional leadership won’t get you to innovation.”

Education 8

Education Innovation Execution Content 8