Strategy Driven

NOVEMBER 23, 2015

The days of differentiating a product or brand by function and/or price are over. Think of it this way: If products are things without emotions, then the brand is the emotional beating heart of the product. In essence, an engaging brand narrative will circumvent our defenses and slip through to reach the deepest parts of ourselves.

Brand 50

Brand Loyalty Price Advertising 50

Let's Grow Leaders

MARCH 14, 2016

There’s a constant flurry of speeches and media interviews to prepare for, and we head to Oregon next week to film for our forthcoming Winning Well online course. I’m committed to adding real value for the audience, and we’re filming it, so I need to nail it to preserve the value for others as well.

Productivity 180

Productivity Products Film Audience 180

Strategy Driven

MARCH 2, 2021

It’s not just enough to film a PowerPoint, though; video content needs to be interesting and enticing to keep your employees on task. Most training videos will be internal, so as much as they need to be on-brand, you can afford to be a little looser with your brand than you would be in public. Stick to One Topic.

Video 65

Video Training How To Film 65

Strategy Driven

MAY 22, 2021

Over recent years within the United Kingdom, video production has become an effective way for brands to market themselves and tell their brand story. This involves someone speaking over a series of clips, typically about the brand or the product or services that they offer. Voice over talent. Video editor.

Video 74

Video Productivity Products Operations 74

Chartered Management Institute

MARCH 27, 2024

An article in the Financial Times explores the trend of ‘Quit-Tok’, where people film their resignations and redundancy. Gillette has long led the brand pack when it comes to associations with the drama and passion of sports, whether it’s baseball razors or global partnerships with legends like David Beckham and Roger Federer.

Newsletter 52

Newsletter Article Sports Rogers 52

Decker Communication

NOVEMBER 8, 2021

We’re launching a new brand! It all started back in 1978 when documentary filmmaker Bert Decker pitched a half-million-dollar idea for a new film—and completely bombed. It all started back in 1978 when documentary filmmaker Bert Decker pitched a half-million-dollar idea for a new film—and completely bombed.

Film 52

Film Audience Training Brand 52

Decker Communication

NOVEMBER 8, 2021

We’re launching a new brand! It all started back in 1978 when documentary filmmaker Bert Decker pitched a half-million-dollar idea for a new film—and completely bombed. It all started back in 1978 when documentary filmmaker Bert Decker pitched a half-million-dollar idea for a new film—and completely bombed.

Film 52

Film Audience Training Brand 52

Strategy Driven

MARCH 9, 2021

You could even volunteer as a company and film a corporate charity video. Search engines won’t consider your brand as an authority in one specific area if you include all your services on one page. They show that members of the community trust your brand and that others should too. Create local content for your website.

Directory 65

Directory Engineering Content Review 65

CO2

DECEMBER 23, 2010

Albeit an old film it has great lessons for leaders. Watch Twelve o’Clock High in Entertainment | View More Free Videos Online at Veoh.com Movies are such a great way to help new upcoming leaders learn lessons quickly by having them watch the film and then have a discussion that follows with great learning targets.

Executive Coaching 108

Executive Coaching Blog Execution Film 108

N2Growth Blog

JUNE 5, 2011

A leader’s view on competition will not only reveal a lot about their beliefs on current and future market trends, but also on innovation, branding, talent management, supply chain issues, constituency management, capital markets, and customer facing. Do your marketing, PR and branding initiatives satisfactorily address the competition?

Leadership 353

Leadership PR Disintermediation Supply Chain 353

Strategy Driven

APRIL 1, 2019

More families than ever are reporting that they no longer subscribe to any traditional TV package, instead choosing to stream all of the TV and films that they watch at home. Video gives you a chance to be more than just a faceless, souls brand. Film some behind the scenes footage and let people in. It makes you real.

Video 50

Video Film Audience Advertising 50

Joseph Lalonde

MAY 14, 2018

Rob Bell rose to fame in West Michigan as he began preaching at Mars Hill church and started a series of short films that were spiritual reflections on life. Organizations that have a strong culture often have strong stories associated with their brand. Look for ways to revitalize the passion behind your brand. You can do it.

Gilbert 165

Gilbert Leadership Film Learning-by-Doing 165

Eric Jacobson

SEPTEMBER 2, 2022

You are going to enjoy the journey Lalonde takes you on, by first setting the stage as he chronicles the history of film, the history of leadership, and the science of learning, and then while he shares some of the best leadership lessons from his vast catalogue of movie watching through the years. So, sit back; get ready.

Leadership 104

Leadership Learning-by-Doing Film Books 104

Strategy Driven

JANUARY 13, 2021

You can curate a feed where images with a specific color scheme and look can be shared, letting consumers know what products you have to offer, all while hinting at the lifestyle your brand represents. YouTube – If you’re looking to show off the look of your brand, it might be best to move from Instagram photography to video.

Retail 88

Retail Media Affiliate Marketing Marketing 88

Strategy Driven

JULY 26, 2019

Content is king in today’s digital age, and every brand needs to consider ways in which they can make exceptional content that will help them to stand out from the crowd and impress their target customer. Consider Your Target Audience. You should always keep your target audience in mind when creating any kind of content.

Content 50

Content Audience Film Video 50

Eric Jacobson

FEBRUARY 1, 2022

You are going to enjoy the journey Lalonde takes you on, by first setting the stage as he chronicles the history of film, the history of leadership, and the science of learning, and then while he shares some of the best leadership lessons from his vast catalogue of movie watching through the years. So, sit back; get ready.

Leadership 101

Leadership Learning-by-Doing Film Books 101

Strategy Driven

OCTOBER 29, 2021

TFEL (Thin Film Electroluminescent) : Sharp demonstrated TFEL in 1975 and made the first commercial display in 1983. Branding : Handbags, carrying cases and shopping bags will feature paper thin displays that will depict, camouflage, and promote a brand or message – as your heart desires.

Technology 113

Technology Innovation Industry Sharpe 113

Lead Change Blog

MAY 6, 2015

Reviewing the film later should not unveil a host of continuity problems; the world should see you acting in a manner consistent with your beliefs, actions, strategies, and goals. Relatedly, a brand that doesn’t follow through on its promises will never be bought again. Think “see-say.”

Self-aware 150

Self-aware Uncertainty Film Follow-up 150

N2Growth Blog

AUGUST 22, 2010

If your CMO is making all of your brand decisions there will be h*ll to pay down the road. You know the issue of sequestered executives is a real problem when it’s main-stream enough to be made into a prime-time Reality TV show. While many have scoffed at the CBS show &# Undercover Boss, &# I believe it signals a very disturbing trend.

Blog 417

Blog Gordon CEO Consultative 417

Women on Business

JANUARY 17, 2011

One quick note, at our past WELL programs we have used clips from the film “Mona Lisa’s Smile” to get deeper discussions going. I would love to hear your responses to “What would you bring up if you were asked to be an attendee in Davos at the World Economic Forum”? You may want to watch this and then give your imagination wings.

Press Release 236

Press Release Strategy Discount Leadership 236

Women on Business

JANUARY 3, 2011

Now, it is, in essence, a mystery story and a precursor of the Indiana Jones films. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. It is, also a pointer to the masculine in each of us.

Press Release 238

Press Release Discount PR Leadership 238

First Friday Book Synopsis

MARCH 17, 2011

Here’s an excerpt from an interview of Tim Ferriss conducted by Herb Schaffner for BNET (March 10, 2011), The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * Tim Ferriss‘ first book, The [.].

Brand 85

Brand Newsletter Resources Books 85

In the CEO Afterlife

MAY 30, 2011

Ben, the conductor of the Boston Philharmonic, had been teaching a master class at a festival in Newcastle, filmed by the BBC. Ben, the conductor of the Boston Philharmonic, had been teaching a master class at a festival in Newcastle, filmed by the BBC. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 112

CEO Human Resources Brand Film 112

Harvard Business Review

AUGUST 3, 2012

The brand creature is evolving. They might collect Speedy statuettes but they have a relationship with Flo and through her to the brand. Mayhem is the anti-brand. And in this capacity he does wonderful things for the brand. Sparah are seen out and about, the brand made flesh and blood and glamorous.

Brand 15

Brand Advertising Film Media 15

Harvard Business Review

FEBRUARY 7, 2014

Branding is one of the top concerns of CEOs and CMOs, and smart firms are investing as much as ever on branding initiatives — even online. billion on branding, or 41.6% By 2017, [the online] branding spend is expected to grow to $29.33 By 2017, [the online] branding spend is expected to grow to $29.33

Brand 10

Brand Advertising B2C B2B 10

Women on Business

DECEMBER 20, 2010

Strong yet Others are from books, films and politics. I believe we can stand on the shoulders of the past by exploring the legacy of the women who held out a hand when the terrain was rocky, gave us courage when it looked hopeless, encouraged us to keep on keeping on no matter what. The others can get a silent salute from the heart.

Press Release 192

Press Release Discount PR Leadership 192

Tanveer Naseer

FEBRUARY 9, 2016

The art of storytelling in a digital world Here’s a quick, well, story to illustrate Rose’s view on storytelling strategy: Back in 2006, as a journalist for Wired magazine, Rose interviewed director James Cameron, who was filming Avatar at the time. “He The casual viewer could enjoy the movie on a basic level.

Storytelling 100

Storytelling Leadership Education Audience 100

Strategy Driven

AUGUST 5, 2016

In the film industry, movies are products. They’ve had millions of views on YouTube, and it came out as the top brand in a recent marketing event. We have already mentioned how the film industry uses marketing events to create a buzz. How do studios today reach that incredible goal of one billion in total box office receipts?

Film 50

Film Content Media Marketing 50

Great Leadership By Dan

SEPTEMBER 4, 2011

Anna Farmery presents The Confused Employee posted at The Engaging Brand. Check out the cute Pixar film at the end. Bret on why employees don't speak up - required reading assignment for leaders. Are you confusing your team? Gwyn Teatro presents Six Ways To Make Collaboration Work posted at You're Not the Boss of Me.

Leadership Development 248

Leadership Development Development Leadership Team Building 248

Harvard Business Review

OCTOBER 20, 2015

But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories. A majority of guests have a more favorable opinion of Coca-Cola after they visit the brand home and 94 percent say they would recommend the experience to a friend.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

SEPTEMBER 27, 2013

Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. Over a two-month period, the researchers measured the evolving strength of their relationship with customers as they were introduced to an online film processing and digital library business.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

CO2

DECEMBER 28, 2010

For example if you were Kodak and your strategy was to be the number one film maker in the world and no one wanted to buy film what kind of strategy would that be? Pulse Meme Feed What Is Your Brand Against? Technology and its role in travel 2.0 Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Strategic Planning 76

Strategic Planning Executive Coaching Planning Execution 76

CO2

DECEMBER 28, 2010

For example if you were Kodak and your strategy was to be the number one film maker in the world and no one wanted to buy film what kind of strategy would that be? Pulse Meme Feed What Is Your Brand Against? Technology and its role in travel 2.0 Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Strategic Planning 76

Strategic Planning Planning Executive Coaching Film 76

QAspire

JUNE 26, 2014

VUCA careers of the future will be like that of film stars, you play different roles in every second movie ~ @ideabound. - – - – -. Bite Sized Insights on Personal Branding #IndiaHRChat. How are VUCA world careers different from the old economy careers? Never say I am specialized in this or that. Amazing, isn’t it?

Agility 177

Agility Leadership Career Short-term 177

Building Personal Strength

OCTOBER 14, 2010

Her point-of-contact was Linda Sullivan, Director of Marketing for a brand new hotel, Blanco Luxury Suites. The Uptown Blanco Restaurant is a gourmet restaurant across the street from the old courthouse, where scenes from the 2010 remake of the movie "True Grit" were filmed. I had a killer omelet at their brunch.

Hotels 88

Hotels Wilde Film Sample 88

Harvard Business Review

AUGUST 2, 2013

Virgin flirts constantly with hopes that some of these moments are shared, which in turn adds to the mythology of our brand. At the time, he was putting the final touches on his new book, Jab Jab Jab Right Hook , which focuses on the multiple touches a brand needs to do to break through and win a prospect. Now look at Vine.

Brand 9

Brand Video Marketing Tactics 9

Tanveer Naseer

OCTOBER 25, 2016

But we also buy things for their emotional value : think of the last time you used your GoPro, or enjoyed food, drinks, or a film with friends. For example, we buy things because we value their tangible attributes , such as a dishwasher, a type of detergent, or even insurance.

Simon 100

Simon Content Audience Long-term 100