Remove 2012 Remove Brand Remove Innovation Remove Marketing
article thumbnail

Innovation High-Five

Mills Scofield

By Tim Kippley: Jeff Bezos, one of the planet’s greatest innovators, once said that: “You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas.” ” The Value of Innovation at Geneca. I have long felt that companies can’t survive without innovating.

article thumbnail

Are you the dominant brand, or is your brand bland?

Strategy Driven

What are you doing to innovate it? Apple is the classic example of a brand, with products that back it up. The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. They don’t have to talk about their competition – Apple is the innovator. Are you the dominant brand?

Brand 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign.

Brand 58
article thumbnail

Future-Proofing Your Business 2020

Strategy Driven

There is a constant emergence of many tools to facilitate functions like accounting, branding, marketing, etc. The other side offers raging competition as the internet opens up the market to international players through innovation and technology that is hard to keep up with. Create a Conducive Environment for Innovation.

article thumbnail

Fujifilm Succeeded Where Kodak Failed

Coaching Tip

It was true as well of brand recognition and financials. After I left Kodak, as a marketing specialist, to take a new leadership position in another industry in 1973, Fujifilm's technology was catching up with Kodak's and by the 1980s Fujifilm had technically surpassed Kodak in nearly all varieties of film. What happened?

Film 70
article thumbnail

How Artificial Intelligence Will Supercharge Work

Skip Prichard

His new book Superhuman Innovation showcases how AI will supercharge the workforce, the world of work, and can be harnessed to deliver powerful change. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

Content 95
article thumbnail

New Year. New Leader.

Lead Change Blog

Amy Cuddy – She is known around the world for her 2012 TED Talk, which is the second-most-viewed talk in TED’s history. Dorie Clark – Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog.

Porter 150