Harvard Business Review

JANUARY 6, 2012

In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. in operating income, while companies with lower levels declined 32.7% (Towers Watson).

Supply Chain 16

Supply Chain Company Strategic Planning Bottom-up 16

Harvard Business Review

OCTOBER 26, 2012

Earlier this week, besieged media mogul Rupert Murdoch, who by all accounts is actually the man behind 140 characters , responded on Twitter to a person in Kentucky who had an all-too-common newspaper complaint: @ esbarr_ Yes. — Rupert Murdoch(@rupertmurdoch) October 24, 2012.@ — Gary Vaynerchuk (@garyvee) October 24, 2012.

Media 8

Media CEO Brand Corporate Accountability 8

Harvard Business Review

DECEMBER 6, 2016

In 2012, Cabot became a certified B Corp. B Corp certification encouraged more “whole-systems thinking” around our social and environmental practices, which led Cabot to develop even more robust customer and consumer programs, cut operating costs, and strengthen our brand reputation as a sustainability-minded company.

Cooper 8

Cooper Benchmarking Reputation Brand 8

Harvard Business Review

DECEMBER 8, 2015

As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. It’s the operating system, applications, and, of course, the access to data.

Advertising 8

Advertising Brand Marketing Cost 8

Harvard Business Review

JANUARY 22, 2015

million subscribers, not far off our 2012 prediction that there were at least 40 million U.S. I trusted the brand. The consumer must also have sufficient trust in the brand’s willingness and ability to understand, predict, and invest in meeting that demand. Americans’ demand for media is very high. And it did.

Business Model 8

Business Model Loyalty Brand Price 8

Harvard Business Review

SEPTEMBER 18, 2012

Now, however, they are being augmented by demographic data, in-store video monitoring, mobile-based location data from inside and outside the store, real-time social media feeds, third-party data appends, weather, and more. Independent retailers are savvy operators and are eager to join the fray if given the opportunity.

Retail 15

Retail Brand Marketing Industry 15

Harvard Business Review

AUGUST 6, 2013

So much for the lazy, hazy days of summer: If any of us needed one final reminder that the competitive logic of business and media and branding are being reshaped before our very eyes, that the merciless advance of technology upends every institution it touches, well, we got it. Media Mergers & Acquisitions'

Media 10

Media Magazine Creativity Brand 10

Harvard Business Review

AUGUST 13, 2014

Contrast this with 56 percent in 2012.) It was 77 percent in 2012.). CMOs have moved quickly to place more emphasis on marketing IT (relative to the other activities and investments they oversee to build brands and drive revenue). This is a 16-point jump over 2012. Collaboration IT management Marketing'

CIO 8

CIO Chief Information Officer Marketing Survey 8

Harvard Business Review

DECEMBER 2, 2013

Thanks to social media, the number of conversations taking place about products and companies has exploded exponentially. As a brand, how do you participate in thousands, or even millions, of conversations? These numbers are likely to go even higher as viewers enhance their television experience with Twitter and other social media.

Marketing 13

Marketing Teamwork Technology Information Technology 13

Harvard Business Review

APRIL 6, 2016

The latest nuclear reactor designs, promising higher safety, longer operating life, and lower operating costs, cost up to $25 billion after factoring in the huge budget overruns. The common idea behind these models is that the company does not have to be the (full) owner of the asset to be its (sole) operator.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. That series of interactions – or “ customer journeys ” – highlights a crucial issue in today’s business world: brands need to work across multiple functions to deliver a coordinated and consistent experience.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

JULY 28, 2016

The scrappy startup, launched in 2012, offered a blades-by-subscription service for as little as $3 a month and quickly grew to a team of 45 engineers and 3.2 Filling out its brand portfolio. Filling out its brand portfolio. Edgewell makes 60% of its revenue from razors (its Schick brand) and shaving cream.

Business Model 8

Business Model Retail Brand Henderson 8

Harvard Business Review

JUNE 22, 2015

After all, the shift from print to electronic media had already taken hold, as advertising extended from newspapers and magazines to radio and television. In 1977, advertisers vied for space (or time) from only a few hundred “publishers” (Web-speak for any digital media vehicle that delivers content).

Advertising 8

Advertising Marketing Software Budgeting 8

Harvard Business Review

JULY 27, 2017

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

AUGUST 6, 2014

By mid-2004, however, the operation was mired in conflict over control and differences in management style. Zhou reportedly felt that the original Yahoos were overpaid and lazy, whereas the Yahoo team felt bullied and believed Zhou wasn’t focused on the Yahoo operations. We were ready to give Ma the keys to Yahoo’s operations in China.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

SEPTEMBER 12, 2017

For many of their key value items, shoppers saw large, co-branded posters which announced the price change. This step goes hand in hand with the media attention these price changes drew. Amazon must change that price perception in the stores, in the media, and internally. But an important caveat here is cost. Johnson was fired.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

OCTOBER 14, 2014

million customers and an annual revenue of 4 million dollars, social media service Buffer has grown by introducing useful products and exemplary customer service. Buffer builds tools to help businesses manage and analyze their social media activity. billion dollars in sales (a 50% increase over 2012) in the Etsy marketplace alone.

Company 9

Company Business Model Workshop Metrics 9

Harvard Business Review

SEPTEMBER 13, 2017

For slaughterhouses and retailers (Brazilian operations), we also projected positive benefits: $20 million to $120 million (0.01% to 0.1% Novo Campo, a program launched in 2012 by ICV, helps local ranchers produce sustainable and deforestation-free beef. Consumer-facing brands such as these are the most vulnerable to reputational risk.

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

JUNE 12, 2014

How much would it cost to have similar media coverage through a traditional advertising campaign? AdvertisingAge reports that in 2012, Samsung increased its U.S. The real enemy of Apple is Google, whose Android operating system runs on Samsung’s phones. Probably way more than Apple’s lawyer bills.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Their words overstate, get into the media and are accepted by audiences as fact. Copyright 2007-2012 by StrategyDriven, Inc. We Earn It. Smith Barney.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JULY 2, 2014

Then Josep “Pep” Guardiola-i-Sala, the former Spanish footballer who is currently the manager of Bundesliga club Bayern Munich, further evolved the idea when he was the coach at Barcelona FC between 2008 and 2012. As a result, companies operate below their potential.

Cooper 16

Cooper Objective Short-term Incentives 16

Harvard Business Review

JULY 2, 2014

Then Josep “Pep” Guardiola-i-Sala, the former Spanish footballer who is currently the manager of Bundesliga club Bayern Munich, further evolved the idea when he was the coach at Barcelona FC between 2008 and 2012. As a result, companies operate below their potential.

Cooper 8

Cooper Objective Short-term Incentives 8