2012 Business Development Competitive Intelligence Media 
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
Harvard Business Review
MARCH 31, 2015
In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media. These goals have inherently different evaluation criteria.
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