Harvard Business Review

JUNE 12, 2014

Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case. How much would it cost to have similar media coverage through a traditional advertising campaign? AdvertisingAge reports that in 2012, Samsung increased its U.S.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

MAY 23, 2012

The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." How Competitive Intelligence Rules Encourage Cheating. Many people, including quite a few U.S.

Risk Management 9

Risk Management CIO Management Banking 9

Harvard Business Review

APRIL 2, 2012

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. But no less planned or executed than another viral blockbuster — the OMGPOP team's March 2012 breakout of Draw Something , a Pictionary-like game. Rapid Innovation/Move-to-Market Cycles. The Invisible Children, Inc.

Team 12

Team Self-aware Media Download 12

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8