Remove 2012 Remove Competitive Intelligence Remove Management Remove Media
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Will Social Media feature as part of your communications toolkit in 2012?

Chartered Management Institute

But how are you going to leverage Social Media to improve sales, communicate that key message or get yourself a new job in the coming year? Companies are doing it, Government is doing it and so is the community and voluntary sector as well as individuals. You are not watching this post, click to start watching.

Media 72
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JP Morgan's Loss: Bigger than "Risk Management"

Harvard Business Review

The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." Each requires customized risk management processes. Many people, including quite a few U.S.

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Are Appleā€™s Patent Wars a Marketing Strategy?

Harvard Business Review

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. Plenty of management books describe patent litigation in such a narrow way: you file a suit to recover damages from someone who is copying you. Apple Competition Tech industry'

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Get More from Your Event Spending

Harvard Business Review

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend.

CRM 8
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How to Actually Put Your Marketing Data to Use

Harvard Business Review

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

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Viral By Design: Teams in the Networked World

Harvard Business Review

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. But no less planned or executed than another viral blockbuster — the OMGPOP team's March 2012 breakout of Draw Something , a Pictionary-like game. Achieving those effects is no accident. The Invisible Children, Inc.

Team 12