Harvard Business Review

JUNE 12, 2014

The first one is the marketing effect of IP litigation. How much would it cost to have similar media coverage through a traditional advertising campaign? And this is particularly interesting given the aggressive marketing strategy implemented by Samsung in the past few years. Probably way more than Apple’s lawyer bills.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

MAY 23, 2012

The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." How Competitive Intelligence Rules Encourage Cheating. Many people, including quite a few U.S.

Risk Management 9

Risk Management CIO Management Banking 9

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Big data providers from Nielsen to Gartner to IMS specialize in painting a picture of the market at any moment. Insight Center.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

APRIL 2, 2012

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. But no less planned or executed than another viral blockbuster — the OMGPOP team's March 2012 breakout of Draw Something , a Pictionary-like game. Rapid Innovation/Move-to-Market Cycles. The Invisible Children, Inc.

Team 12

Team Self-aware Media Download 12