Harvard Business Review

JUNE 12, 2014

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. How much would it cost to have similar media coverage through a traditional advertising campaign? AdvertisingAge reports that in 2012, Samsung increased its U.S. billion requested).

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

MARCH 31, 2015

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

APRIL 2, 2012

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. But no less planned or executed than another viral blockbuster — the OMGPOP team's March 2012 breakout of Draw Something , a Pictionary-like game. Achieving those effects is no accident. The Invisible Children, Inc.

Team 12

Team Self-aware Media Download 12