What Big Consumer Brands Can Do to Compete in a Digital Economy
Harvard Business Review
DECEMBER 4, 2018
A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.
Let's personalize your content