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The Growing Power of Women in Business

Women on Business

It’s clear that in many cases, women are not just influencing the market; they are the market. In other words, women have been the market for some time now yet many executives have not taken action on this huge opportunity. In 2012, 18 of the Fortune 500 companies will have women CEOs at the helm.

Power 248
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How We Transformed Marketing at Electrolux

Harvard Business Review

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. In 2012, Electrolux leadership decided this had to change. In addition, we took a fresh look at how our marketers are organized globally.

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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

Special guest blog post by Don Esch, President of Bettcher Industries of his story at BW-Center For Innovation & Growth 's Innovation Summit. The Change: Was It Innovation, Serendipity or Providence? So into the “Scoping” stage we go and the learning begins. Million; not big, but interesting.

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For Entrepreneurs, Three Ways to Control Your Destiny and Rekindle Joy

Harvard Business Review

Entrepreneurs and innovators are supposed to be happily self-directed. Speaking out primes the market, builds anticipation, helps a radical idea sound familiar, and for those whose name becomes associated with the idea, thought leadership offers entree to circles of potential future backers and supporters.

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What Big Consumer Brands Can Do to Compete in a Digital Economy

Harvard Business Review

A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.

Brand 11
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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates.

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How Johnson & Johnson and American Express Are Developing Young Leaders

Harvard Business Review

In 2016, former American Express CEO Ken Chenault tasked chief human resource officer Kevin Cox with finding new opportunities that would drive innovation and revenue growth. Their reasoning: Five years from now, successful companies will increasingly employ innovative business models that no one currently thinks are feasible.