Women on Business

JANUARY 30, 2012

It’s clear that in many cases, women are not just influencing the market; they are the market. In other words, women have been the market for some time now yet many executives have not taken action on this huge opportunity. In 2012, 18 of the Fortune 500 companies will have women CEOs at the helm.

Power 248

Power Cooper Diversity CEO 248

Harvard Business Review

MAY 2, 2018

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

Marketing 8

Marketing Advertising Ethics Health Care 8

Harvard Business Review

DECEMBER 6, 2016

At Cabot Creamery Cooperative, we’ve seen firsthand that combining corporate self-interest with support for social and environmental issues is not a costly distraction. Yet, when the marketing team suggested that Cabot become a certified B Corporation, I was skeptical. In 2012, Cabot became a certified B Corp.

Cooper 8

Cooper Benchmarking Reputation Brand 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

JULY 27, 2017

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. The prevalent model of startup cooperation in recent years has been corporate venture capital and accelerators (CVC&A).

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

APRIL 6, 2016

For example, in 2010, Corelio and Concentra, two European media companies, established Coldset Printing Partners, a joint venture (JV) for their newspaper printing assets. For example, in 2012, Intel, TSMC, and Samsung — three large semiconductor manufacturers based in the U.S., Model 6: Cofunding of a third-party asset.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

JULY 2, 2014

Then Josep “Pep” Guardiola-i-Sala, the former Spanish footballer who is currently the manager of Bundesliga club Bayern Munich, further evolved the idea when he was the coach at Barcelona FC between 2008 and 2012. By contrast, there is little openness and cooperation in the corporate world.

Cooper 16

Cooper Objective Short-term Incentives 16