Strategy Driven

NOVEMBER 18, 2019

Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. Optimizing social media profiles. The fact that they use social media so regularly means that you must advertise on the likes of Twitter and Instagram if you’re to stand a chance of reaching your young audience.

Advertising 50

Advertising Reputation PR How To 50

Women on Business

DECEMBER 24, 2010

However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. So at least in the short term, we have a solution to the estate tax dilemma. If that’s truly the case, let’s shoot for a glamorous, easy death– and minimal taxes.

Press Release 202

Press Release Discount PR Magazine 202

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JANUARY 9, 2017

Facebook created a PR firestorm last summer when reporters discovered a human “editorial team” – rather than just unbiased algorithms – selecting stories for its trending topics section. Just how artificial is Artificial Intelligence? A hybrid of humans and AI is remaking retail, marketing, and customer service.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

APRIL 16, 2015

As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. When it comes to choosing media to support a new product launch, consider the target market.

Media 8

Media Tactics Productivity Products 8

Women on Business

MARCH 18, 2013

Positive Social Media Sharing. Social Media. Do your customers with the highest CLV use social media? If they do, then actively leverage social media platforms to facilitate greater sharing among this valuable audience segment. Quality trumps quantity here. Often, companies only count the direct revenue from a customer.

Efficiency 259

Efficiency PR ROI Loyalty 259