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Does Original Content Help Streaming Services Attract More Subscribers?

Harvard Business Review

As recently as 2012, over 90% of U.S. To perform our analyses, we used a rich data set provided by Forrester Research. These surveys collect information on technological purchases and preferences, as well as a wide range of demographic information (such as income and education) and location. pm images/Getty Images.

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Morning Advantage: Looking Under the Surface of Surface

Harvard Business Review

Redmond's three-years-in-the-making answer to the iPad, the Surface, is a high-risk product that is self-cannibalizing, says Sarah Rotman Epps on her Forrester blog. Just nine months later, that percentage had fallen to 25%, and by August 2012 it was 18%, as Apple’s and Android’s mindshare expanded. Will Microsoft eat itself alive?