Leading Blog
SEPTEMBER 2, 2019
M ASS MEDIA has been replaced by mass personalization through the rise of Artificial Intelligence. Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do.
Leading Blog
FEBRUARY 11, 2011
Marshall Goldsmith , executive educator and coach: I believe that the process of reflection is more important today than ever before. Our minds are barraged by media of all forms. Daniel Patrick Forrester, Consider —Daniel Patrick Forrester, Consider. * * *. I also believe that it is more challenging.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
NOVEMBER 8, 2016
Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.
Harvard Business Review
APRIL 17, 2015
“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.
Harvard Business Review
JUNE 9, 2011
The average Tweeter is well worth influencing: an educated 32-year old, more likely male than female, with a household income of $91,000 per year and a high likelihood to influence choices made by friends and family. We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer).
Harvard Business Review
APRIL 24, 2018
To perform our analyses, we used a rich data set provided by Forrester Research. These surveys collect information on technological purchases and preferences, as well as a wide range of demographic information (such as income and education) and location. This means our analysis examined choices by early potential streaming customers.
Harvard Business Review
OCTOBER 19, 2012
Redmond's three-years-in-the-making answer to the iPad, the Surface, is a high-risk product that is self-cannibalizing, says Sarah Rotman Epps on her Forrester blog. BONUS BITS: A Powerful New Force in Social Media. Will Microsoft eat itself alive? tablet shoppers saying they’d prefer a Windows tablet if it were available, Epps says.
Expert insights. Personalized for you.
276 
Let's personalize your content