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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social Media. Social Executives: 94% said C-suite social media participation enhances a brand image. Employee Trust: 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. Proliferation : 91% of online adults use social media regularly. Commerce and Content.

Forrester 197
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Morning Advantage: Looking Under the Surface of Surface

Harvard Business Review

Redmond's three-years-in-the-making answer to the iPad, the Surface, is a high-risk product that is self-cannibalizing, says Sarah Rotman Epps on her Forrester blog. Just nine months later, that percentage had fallen to 25%, and by August 2012 it was 18%, as Apple’s and Android’s mindshare expanded. Will Microsoft eat itself alive?

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Does Original Content Help Streaming Services Attract More Subscribers?

Harvard Business Review

As recently as 2012, over 90% of U.S. To perform our analyses, we used a rich data set provided by Forrester Research. Importantly, the Forrester data contained information on what television channels the respondents who subscribed to pay TV claimed to watch regularly. pm images/Getty Images.

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Users Are the New Growth Engine

Harvard Business Review

Forrester Research predicts that by 2012 half of all consumer purchases will be either transacted online or digitally driven in some way — influenced by search, social media, or emerging digital platforms like location-based services and digitally augmented store environments. But the bigger shift is behavioral.