Strategy Driven

AUGUST 1, 2012

To create customer-focused teams, employees must understand that they win when the customers win; there is more to this positioning than meets the eye. Positive feedback from customers starting to come in. Enthusiasm and energy levels increasing. Copyright 2007-2012 by StrategyDriven, Inc. Focus on customers.

Team 64

Team BHAG Hammer Open-book 64

Strategy Driven

JUNE 4, 2012

You’re at the beginning of a sales call, trying to build positive rapport and earn some level of ‘like’ and ‘trust,’ and you’re asking me that kind of question? It’s a positive-based question that, when asked with a smile, will get you real answers, real facts, and reveal real truths. ” Are you kidding me?

Customer Loyalty 50

Customer Loyalty Seminar Self-aware Books 50

Harvard Business Review

MAY 21, 2012

This digitally inspired menagerie was PAX East 2012 , one the largest gaming conventions in North America, held in April this year and attended by tens of thousands of devoted gamers. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. Why did it feel this way?

Marketing 11

Marketing Trout Ries Brand 11

Harvard Business Review

NOVEMBER 22, 2017

One response to today’s climate crisis has been a belief that markets and corporate innovation will provide the solution. As business tycoon Richard Branson has proclaimed in 2012, “our only option to stop climate change is for industry to make money from it.” Wallace Garrison/Getty Images.

Goal 8

Goal Short-term Insurance Policies 8

Harvard Business Review

OCTOBER 25, 2012

A leading mobile-phone maker falls out of step with its market — and struggles to catch up. An energy-trading company rises high — and then suddenly implodes. One of these companies is a high-tech manufacturer, two of them are in the energy sector, and two of them are in the consumer transport business.

Company 15

Company Airlines Offshoring PR 15

Harvard Business Review

JULY 26, 2018

Grab, which launched its service in 2012 with 40 drivers in Malaysia, came late to the ride-hailing game, only after Uber had established a formidable position in the United States. Uber’s setback in the international market, however, wasn’t its first. The news came as a surprise to many observers.

Transportation 9

Transportation Health Care Venture Capitalist Advertising 9

Harvard Business Review

OCTOBER 27, 2016

Mateschitz spent considerable time overseas as a marketing salesman prior to founding Red Bull. between 2006 and 2012 had at least one immigrant cofounder. Additionally, discrimination against immigrants in labor markets may exert pressure on them to seek self-employment. Musk migrated from South Africa to the U.S.

Entrepreneur 8

Entrepreneur Venture Capitalist Retail Incubator 8

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. But here it is midyear and the signals are decidedly more positive. The shifting energy equation, for example, sets the stage for growth. Position yourself in market segments that will grow. Rethink outsourcing. Upgrade skills.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JULY 12, 2016

To gain further insights into the sustainability and financial outcomes associated with shareholder advocacy efforts, Jody Grewal, Aaron Yoon, and I analyzed 2,665 shareholder proposals submitted between 1997 and 2012 in a new paper. In contrast, fair marketing and advertising of products are very important for companies in these sectors.

Proposal 8

Proposal Short-term Advertising Hedge 8

Harvard Business Review

APRIL 16, 2014

Where there is economic growth, there is opportunity, and the companies that can predict where growth will take place are better positioned to take advantage of it. CEOs are proactively engaging with emerging market government to spur economic development and create opportunities for their companies. It’s neither.

Globalization 8

Globalization Development Supply Chain Long-term 8

Harvard Business Review

JANUARY 5, 2015

Companies spend an enormous amount of time and dollars on market research, and all too often it disappoints. Even when there is a clear winner, that top-rated concept often bombs when it actually hits the market. Prediction markets work similarly to the stock market. Their results have been impressive.

Survey 8

Survey Marketing Banking Productivity 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Embedded sustainability efforts clearly result in a positive impact on business performance. Since its launch in 2012, Flyknit has reduced 3.5 billion in mining projects since 2010.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

JANUARY 17, 2014

That’s why they should focus their energies on opportunities that will set them apart from their competition — that is, they should innovate where they differentiate. This clarity of focus is why in 2012 USAA achieved 98% customer retention , and 95% of their customers said they will stay with USAA for life.

Company 8

Company Innovation Wilde Insurance 8

Harvard Business Review

APRIL 5, 2013

My consulting firm works with many successful market leaders with amazing market shares — 30%, 50%, 70% and even 90%. One example of a company in this situation is Gillette, which has approximately a 70% share of the shaving market. For decades, the shaving market was men''s facial hair removal.

Price 8

Price Franchising Marketing CFO 8

Harvard Business Review

MAY 21, 2018

Since 2012, M&A activity has increased dramatically in both number of deals and size of transaction, with the yearly value of global M&A deals tracking above $4.5 John Gichigi/Getty Images. More and more companies are relying on mergers & acquisitions (M&A) as a competitive growth strategy. trillion for the past four years.

Company 8

Company Direct Marketing Execution Taylorism 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

SEPTEMBER 6, 2017

New innovations will change the basis of competition in many markets and alter the sources of advantage for most companies. In this world, insurance companies will require fewer actuaries and more data scientists — individuals with the ability to mine data to tailor insurance offers to specific market segments or even individuals.

Company 10

Company Insurance Engineering Software 10

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

Harvard Business Review

FEBRUARY 14, 2014

I’ve been watching the global economy for decades, and it seems to me that growth in the United States is about to speed up, while growth in the emerging markets is slowing down. however improbably, into the world’s largest energy producer. The need to renew manufacturing was a big issue in the Presidential election of 2012.

Chemicals 8

Chemicals Pharmaceuticals Energy Creativity 8

Harvard Business Review

MARCH 28, 2016

Every industry, no matter how traditional — agriculture, automotive, aviation, energy — is being upended by the addition of sensors, internet connectivity, and software. It dominated the ultra-profitable, digital-photo-kiosk market, even pushing archrival Fuji out of Walgreens’s retail-pharmacy juggernaut.

Company 8

Company How To Technology Strategy 8

Harvard Business Review

DECEMBER 6, 2016

This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. If lawmakers don’t handle this correctly — well, consider Red Flag laws.

Transportation 8

Transportation Technology Software Supply Chain 8

Harvard Business Review

JANUARY 29, 2015

GE started on one floor of a large office building in 2012 and has grown to take over all five floors. Melody Ivory , a User Experience Product Manager, told me, “I was about employee number 30 in February 2012. By June of 2012 we were close to 100. And the market for software talent was hot hot hot.

Software 8

Software Six Sigma Insourcing P&L 8

Harvard Business Review

JULY 2, 2014

Some of the world’s best teams — such as Brazil, Colombia, Germany, and Holland – have shifted from the traditional one-touch style of play to the tiki-taka style, which is characterized by short, fast passes and continuous positional changes and first used by the Spanish team. Be a full-time leader.

Cooper 15

Cooper Objective Short-term Incentives 15

Harvard Business Review

JULY 2, 2014

Some of the world’s best teams — such as Brazil, Colombia, Germany, and Holland – have shifted from the traditional one-touch style of play to the tiki-taka style, which is characterized by short, fast passes and continuous positional changes and first used by the Spanish team. Be a full-time leader.

Cooper 8

Cooper Objective Short-term Incentives 8

Harvard Business Review

NOVEMBER 10, 2017

This is a familiar scene for companies building mines, pipelines, oil fields, and, more recently, even renewable energy and large real estate projects. A study of 19 publicly traded junior gold-mining companies found that one-third of their market capitalization is a function of their stakeholder relations.

Company 8

Company Supply Chain Real Estate Stakeholder Analysis 8

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. Build a Re-Founding Team. Since then its stock has more than doubled.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

JUNE 1, 2015

Facebook tried to ignore Wall Street pressure in 2012 upon its IPO, but quickly decided to shift course after experiencing attrition. The extra revenue that these tweaks generate gives the impression of momentum but only the market leader in any category has a real chance at surviving too many of these cycles.

IPO 8

IPO Company Maturity Short-term 8

Harvard Business Review

MAY 24, 2013

In particular, many studies agree that a critical mass of women on boards — variously defined, but often somewhere around three women or 30% of the board — is positively correlated with performance measures like return on equity, Tobin''s Q, lower cost of debt, or quality of earnings. Many shareholders agree.

Diversity 8

Diversity Proposal Apparel Benchmarking 8

Harvard Business Review

MARCH 13, 2014

Gallup reported in two large-scale studies in 2012 that only 30% of U.S. Most companies promote workers into managerial positions because they seemingly deserve it, rather than because they have the talent for it. Managers account for at least 70% of variance in employee engagement scores across business units, Gallup estimates.

Management 11

Management Metrics Absenteeism Talent Management 11

Women on Business

JANUARY 11, 2011

These tax rates will remain in effect through 2012. Extends the repeal of phase-outs of personal deductions and limits on itemized deductions for higher income taxpayers through 2012. Extended many energy and business credits and incentives, such as the Research & Development credit. People are optimistic–almost happy!–and

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

MAY 30, 2017

Ten years after Kleiner star John Doerr was moved to tears during his TED talk about climate change , there’s no longer any question that VCs’ interest in clean energy is waning. as the most attractive market worldwide for renewable energy investment, this year downgraded it to third , behind China and India.

Stage-Gate 8

Stage-Gate Kleiner Energy Proposal 8

Harvard Business Review

AUGUST 6, 2013

Do you understand the new sources of economic value in your field, and have you reckoned honestly with how the market currently values what you''ve done in the past? In fact, that is the defining work of leadership today — unleashing long-lasting, positive change in an environment that moves faster than ever.

Media 9

Media Magazine Creativity Brand 9

Harvard Business Review

JULY 21, 2011

Last week, the House failed to pass a bill that would've repealed the so-called "light bulb law" that raised energy efficiency standards for lighting. Government standards, and particularly energy efficiency standards, are, well, standard. But the bill does not pick technologies; it says how much energy the bulbs can use.

Innovation 10

Innovation Efficiency Energy Price 10

Harvard Business Review

JANUARY 28, 2014

Hoping for a more nuanced perspective, Jay went next to the pastor, the Reverend Clyde Dahlberg, who, to Jay’s surprise, advocated a completely evidence-based approach: “Make two columns, one for adverse environmental effects, one for the positives,” he said matter-of-factly. Figure out a way to quantify the effects, then do the math.”

Case Study 8

Case Study Banking Ethics Guidelines 8

Harvard Business Review

NOVEMBER 2, 2012

The 2012 election cycle is remarkable for how much information the campaigns have about voters. The goal is to figure out which persuadable voters to spend energy — and dollars — on, in the hope of moving the dial just slightly in their favor. Does this also apply when you're looking to marketing a product?

Survey 8

Survey Politics Information Discount 8