Remove 2012 Remove Film Remove Leadership Remove Marketing
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Fujifilm Succeeded Where Kodak Failed

Coaching Tip

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. From the 1980s into the 1990s, a persistent struggle with Kodak was waged for world market share. just as worldwide film sales almost immediately began to fall. Can't Get Enough Leadership.

Film 70
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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2012, the company filed for Chapter 11 bankruptcy protection. I believe the answer is yes.

Film 150
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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. Copyright 2007-2012 by StrategyDriven, Inc. If Bezos measured the ROI at Amazon in the first five years, he would have quit. Same with Apple.

ROI 66
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The Kony 2012 "Controversy"

Harvard Business Review

Instead of a film, they ended up creating a massive movement to save children from abduction into Kony's rebel army. We build institutes for leadership and the advancement of civil society on our campuses for it. Spending too much money on film and media. It's a film and media organization for Christ's sake.

Film 15
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Salespeople have questions, Jeffrey has answers.

Strategy Driven

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. It should be about how they were reluctant, about how they thought the kid next door could do it, about how they thought the price was too high, about how they thought they were ugly on film. Copyright 2007-2012 by StrategyDriven, Inc.

Video 50
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Why Germany Still Has So Many Middle-Class Manufacturing Jobs

Harvard Business Review

However, 48% of the mid-sized world market leaders come from Germany. Of course, success of individual Hidden Champions is based on their leadership and strategy. The most important difference is the continuity of the leadership. This has allowed them to reach 70% of market share in this category. Only about 1.1%

Class 15
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What Does Your Brand Sound Like?

Harvard Business Review

To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. They then created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand. SNCF Audio DNA, 2005.

Brand 10