2012 Film Marketing Media 
Strategy Driven
APRIL 9, 2012
I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Social media, business social media, is running wild – with or without you. They spoke over CEOs, media, newspapers, government, lobbyists, and politicians. TOTAL JOKE.
Harvard Business Review
JULY 12, 2012
Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. We also acquired India's largest media products distribution company to deliver magazines, books, and DVDs to thousands of vendors across the country.
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Harvard Business Review
MARCH 13, 2012
Instead of a film, they ended up creating a massive movement to save children from abduction into Kony's rebel army. Spending too much money on film and media. It's a film and media organization for Christ's sake. Founded by three college students in 2003, Invisible Children is a human rights organization.
Strategy Driven
OCTOBER 8, 2012
Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. The objections seem to fall into two major categories: 1) fear of visually being on the web (in fact, their social media is probably non existent as well) and 2) I can do this myself. Copyright 2007-2012 by StrategyDriven, Inc.
Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Harvard Business Review
FEBRUARY 7, 2014
To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. It was introduced with a film that drew the connection between the company’s heritage and its new position. SNCF’s Audio Logo, 2012.
Harvard Business Review
APRIL 10, 2014
Ericsson used Lego Mindstorm robots in a demonstration at the 2012 Mobile World Congress to bring to life its vision of how connected machines might change the way we live. This is more than just a smart marketing campaign. Papert later co-founded the Epistemology and Learning Group within the MIT Media Lab.
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