Strategy Driven

OCTOBER 8, 2012

The objections seem to fall into two major categories: 1) fear of visually being on the web (in fact, their social media is probably non existent as well) and 2) I can do this myself. Copyright 2007-2012 by StrategyDriven, Inc. I’m feeling a great deal of resistance from people about creating videos to grow their business.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

JULY 12, 2012

Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. We also acquired India's largest media products distribution company to deliver magazines, books, and DVDs to thousands of vendors across the country.

Marketing 13

Marketing Film GDP Media 13

Harvard Business Review

NOVEMBER 14, 2012

Vint Cerf, considered one of the co-creators of the Internet's architecture, wrote in a 2012 New York Times Op-Ed that "The Internet stands at a crossroads. These were the questions that led me to make my short film, embedded below.

Globalization 14

Globalization Film Participative Bottom-up 14

Harvard Business Review

JUNE 2, 2017

I had to find a way to replicate Granovetter’s study in some form to see which networking ties matter in today’s media ecology. While it’s not a duplication of Granovetter’s study, watching 380 success stories collected from 2012 to 2014 allowed me to conduct a fairly comparable study.

Storytelling 14

Storytelling Wilde Film Learning-by-Doing 14

Harvard Business Review

FEBRUARY 7, 2014

With of our increasingly audio-enabled media environment , the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales. SNCF’s Audio Logo, 2012. SNCF Audio DNA, 2005. SNCF’s Audio Logo, 2008.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

APRIL 10, 2014

Ericsson used Lego Mindstorm robots in a demonstration at the 2012 Mobile World Congress to bring to life its vision of how connected machines might change the way we live. Papert later co-founded the Epistemology and Learning Group within the MIT Media Lab. More specifically, Lego robots. It is an entirely goal-driven process.

Education 13

Education Human Resources Participative Training 13

Harvard Business Review

JANUARY 9, 2017

The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain. A hybrid of humans and AI is remaking retail, marketing, and customer service.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

DECEMBER 28, 2012

If you were a good girl or boy in 2012, with nary an unanswered email or incomplete task, Santa may have rewarded you with a shiny new tablet under the Christmas tree. The Plex option works best if you've set Plex up as your home media software (which I highly recommend ) and sprung for the PlexPass service.

Video 10

Video Travel Film Media 10

Harvard Business Review

OCTOBER 24, 2013

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The short film has been viewed more than two million times. So how do you get your brand noticed?

Marketing 21

Marketing Content Brand Audience 21

Strategy Driven

JUNE 22, 2012

Their words overstate, get into the media and are accepted by audiences as fact. Nothing – not even reputable films – should be judged only by fickle box office ratings. When one media insists upon having exclusive name rights to a special event, that’s the kiss of death. It’s a sick phenomena.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

OCTOBER 28, 2013

In a 600-page proposed rulemaking , the SEC moved to implement key provisions of the 2012 Jumpstart our Business Startups Act (or JOBS Act). Kickstarter funds everything from art to food to fashion, films, and hardware. Securities and Exchange Commission took a major step toward allowing crowdfunded equity financing.

Disruptive Innovation 8

Disruptive Innovation Finance Venture Capitalist Supply Chain 8

Harvard Business Review

MARCH 21, 2012

The film is called The Fog of War: Eleven Lessons of Robert S. Perry's two most notorious performance stumbles were his brain lock in one debate and a bungled statement in another, each of which went viral on the Web and in the media. Lesson Ten is about communication, and it contains sound advice for presenters about what not to do.

Cooper 14

Cooper Film Banking Morale 14