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Why Great Brands Lose Their Way

In the CEO Afterlife

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. Not so long ago, Sony looked invincible.

Brand 260
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The Communication Secrets to Get from Good to Great

Leading Blog

N EW TECHNOLOGIES are shifting the way we work and interact. Jobs are being eliminated, and industries are being disrupted as we try to come to grips with how this technology is changing us and how we can use it. In 2012 Google began a three-year study called Project Aristotle to identify the habits of the most effective teams.

Open-book 218
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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Social media, business social media, is running wild – with or without you. They spoke over CEOs, media, newspapers, government, lobbyists, and politicians. TOTAL JOKE.

ROI 66
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The Growing Power of Women in Business

Women on Business

And while these figures represent US households, the percentages are being exported due to technology driven globalization. In 2012, 18 of the Fortune 500 companies will have women CEOs at the helm. Hewlett-Packard, another technology company, named Meg Whitman as their CEO in September 2011. Increasingly, it’s women.

Power 248
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Identifying Root Causes Beats Quick Fixes Every Time

Frank Sonnenberg Online

A 2012 article in The Atlantic talks about the concept of “mismatch” and how, “The student who is underprepared relative to others in that class falls behind from the start and becomes increasingly lost as the professor and his classmates race ahead. Follow her on twitter @sarahhiner and Instagram @sarahhiner705.

Diversity 137
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Job Hunting Success Tips

Coaching Tip

Yet since the 1970s, access to information has exploded. Considering the expansion of the Internet, powerful search engines, and social media, it should be much easier to match potential employees with employers. Technology has had a somewhat perverse effect on job-hunting. Technology allows [companies] to search for keywords.

Tips 128
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Engaging Culture One Conversation At A Time

Tanveer Naseer

Intimacy means that talk takes place face-to-face: informally, between two people or in small groups. Profoundly social by nature, interactive talk both elicits responses and provides a means for participants to pass on information. They fully describe each element, and provide case studies and actionable takeaways.

Open-book 260