Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. Not so long ago, Sony looked invincible.
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