Remove 2012 Remove Innovation Remove Technology Remove Wilde
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Six Marketing Mistakes at CES 2012

Harvard Business Review

Sure, it's an industry show, and the press here understands technology, but how do you think they will communicate about your product if all you give them is tech specs? For example, you don't make a video-distribution technology. Technology marketing needs to be shameless. Be bold, be shameless. You don't make speakers.

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Guardrails: Keep Your Projects Out of the Weeds

Strategy Driven

Example: We will have sold 15K units of product and bring in $20K in revenue by April 2012, or we will go back to the drawing board. ’ Before becoming an entrepreneur, he was a skilled executive and market innovator in the corporate world. Example: We will have sold 15K units of product.

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Calculate How Much Your Company Should Invest in Innovation

Harvard Business Review

How much does your company need to invest in innovation? To get everyone to agree on a realistic goal, we suggest picking a year far enough in the future that people feel safe discussing what needs to happen by that time but not so far away that uncertainty about technological or market developments would render a discussion meaningless.

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Do You Know What Makes Your Company Distinctive?

Harvard Business Review

Every company has a limited amount of time, money, and resources that it can invest in innovation. That’s why they should focus their energies on opportunities that will set them apart from their competition — that is, they should innovate where they differentiate. Customers Innovation Strategy' So what about your company?

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The Right and Wrong Ways to Regulate Self-Driving Cars

Harvard Business Review

Startups and major tech companies, notably Alphabet’s Google X division , are investing heavily in smart car technology, as are network ride-sharing companies such as Uber and Lyft. “Self-driving” or “smart” cars will simply become whatever we call the next generation of transportation technology.

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Top 10 Green Business Stories of 2011

Harvard Business Review

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. So one technology and company failed miserably (and perhaps the government made a bad investment choice). China, China, and China.

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Crowdfunding’s Big-Bang Moment

Harvard Business Review

In a 600-page proposed rulemaking , the SEC moved to implement key provisions of the 2012 Jumpstart our Business Startups Act (or JOBS Act). We call this the victory of “innovation by combine” over traditional “innovation by design.”. economy by removing excessive restrictions on investment in innovative start-ups.