Bidding for the Next Olympics: Genius or Madness?
Harvard Business Review
AUGUST 10, 2012
There were five finalists in the race to host the 2012 Olympic Games. Were the mayors of London, Madrid, Moscow, Madrid, and Paris all certifiably mad when deciding to bid for the most important and complex sports event on the face of the planet? For the 2012 Games, London won the close-fought contest. Not July 28.
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