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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases.

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases.