Strategy Driven
NOVEMBER 18, 2019
Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. When you do decide to market via social media, a good piece of advice is to work alongside influencers. To find out how you can advertise your business to Generation Z, be sure to read on. Work on your online reputation.
Women on Business
DECEMBER 24, 2010
This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. The Bush law did allow a $1.3
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Harvard Business Review
JANUARY 13, 2012
And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. Technology marketing needs to be shameless.
Rapid BI
NOVEMBER 29, 2012
As the economy is tough, it is very much an employers market. again there is no excuse – remember these people are acting as YOUR BRAND in the market place. Recruitment feedback is marketing. Like it or not, human resources are a part of the marketing and PR function in any business. HR is marketing.
Strategy Driven
OCTOBER 29, 2012
OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth. RESULT: A new, market dominant, more profitable you. Copyright 2007-2012 by StrategyDriven, Inc.
The Idolbuster
MAY 11, 2012
On May 3, 2012, a dissident investor accused Yahoo CEO Scott Thompson of falsifying his resume on the company web site and in financial disclosures by claiming a computer science degree that he didn’t earn. James, I think your cover's blown! from laverrue via Flickr. I almost did it less than a year ago. Not a Minor Issue.
Harvard Business Review
JANUARY 6, 2012
In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. Cause-Marketing: Cause-marketing programs will multiply. Marketing experts agree.
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